The Real Strategy To Grow Your Small Business - Podcasting

In this empowering solo episode, Christine Santos breaks down exactly why podcasting isn’t just a trend—it’s a transformational strategy for building your brand, deepening trust, and growing your business. From attracting aligned clients to creating evergreen content that works for you around the clock, Christine shares her insights as both a successful online entrepreneur and expert podcast producer. If you’ve been considering starting a podcast but feel overwhelmed, this episode is your sign to take the leap.

What You’ll Learn in This Episode:

• Why podcasting builds trust faster than social media
• How podcasting helps you attract the right audience—not just more noise
• The power of repurposing one episode into a week’s worth of content
• How your podcast becomes an evergreen asset that markets for you 24/7
• Why your voice is enough—even without fancy equipment or perfection

Christine’s Takeaway Message:
You don’t have to wait until you feel ready. If you have something to say, podcasting can be the bridge between your voice and the people who need to hear it. Your message matters and it’s time to share it boldly.

Transcript

[00:00:00] Welcome everybody to the Wonder Boldly podcast. I'm Christine Santos, bringing to you all of the action steps and knowledge I've learned on my journey to becoming an online business owner. Quit my corporate job and now live the life. That I desire on my own terms. This podcast is jam packed with all the knowledge I've gained over the past few years growing my online business.

I am so passionate about you going after what it is that you want. I want to encourage and motivate you to know that you too can live the life that you desire. Thank you so much for listening. Let's go. If you've been wondering whether starting a podcast is really worth it for your business, let me just say this.

Podcasting isn't just another content trend. [00:01:00] It's a strategic move to build trust, attract aligned clients. And grow your brand without shouting into the social media void and podcasting is one of the fastest ways to build that trust. It's not just a scroll past post. It's 15, 30, even 45 minutes of your dream clients choosing to listen.

Unlike social media posts, your podcast works for you on autopilot. It's searchable, evergreen, and shareable. Your episodes can get discovered months or even years after they go live. Each one becomes a digital asset that grows your visibility without you having to constantly be on. And let's be honest, podcasting doesn't just get you more attention, it gets you the right attention.

Podcast content is incredibly easy to repurpose into blog posts, newsletters, reels, YouTube, shorts, and [00:02:00] so much more. One podcast episode can fuel a full week of content across multiple platforms, helping you stay consistent without burning out. So if you're looking to grow your business with more ease, more authenticity, and more connection.

Podcasting might be the exact next step you need and the best part, you don't have to have it all figured out. You just have to start. Your voice is powerful. Let your podcast open doors, spark conversations, and grow the kind of business that feels aligned and limitless. Here's the other thing, podcasting doesn't just get you more attention.

It gets you the right attention. Your show becomes a magnet for people who are already aligned with your mission, your values, and your style. So instead of wasting time, filtering through misaligned leads or trying to explain yourself on every sales call, [00:03:00] you're talking to people who are already halfway in.

And the best part, you can repurpose your episodes. A single 30 minute conversation can turn into a blog post, a newsletter, multiple reels, stories, Pinterest pins, YouTube shorts, all the things. Your podcast becomes the foundation of your content strategy, and suddenly you're not stuck in the content hamster wheel anymore.

It also positions you as the expert. Whether you're sharing solo episodes, client stories, or interviews with other leaders in your space, you're giving people a consistent reason to trust you and keep coming back. That kind of positioning is priceless. And look, I get it. Starting a podcast might feel overwhelming.

Maybe you're worried you need expensive equipment or that you won't be consistent enough. You don't need it to be perfect. You just need to start. I. Because people aren't looking for [00:04:00] perfect. So if you've been sitting on the idea of launching your podcast, let this be the nudge. There's someone out there right now waiting to hear what you have to say.

You have the voice, you have the message. Let your podcast be the bridge that connects it all. Thank you so much for listening to this episode. If you liked it, it would mean the world to me if you'd give it a five star review and recommend it to a friend. I so appreciate you listening, and I hope that these episodes motivate you and inspire you to go after your dreams.

Until next time, continue to wonder.